We are very excited to welcome Western Federal Credit Union to the thirdstream family. As a happy added bonus, Western is our first U.S. credit union client.
This dynamic and progressive FI is one the largest credit unions in the United States with more than $1.9 billion in assets and nearly 170,000 account holders across the country.
Western’s corporate office headquarters are in Manhattan Beach, California. They also have a Regional Midwest Office in Bentonville, Arkansas to support their mid-west and east coast account holders and branches.
The Western team has already done an impressive job of establishing a strong foundation in social channels, but they don’t want to stop there. They feel that deepening engagement with their members on social platform requires fresh insight and a renewed strategy. They’re ready to take things to the next level.
We were thrilled when they contacted us in early 2014 to find out more about what we could do for them. Moving forward as their social marketing strategy partner, we will:
- plan and execute an annual content strategy
- develop an annual social marketing flight plan
- establish a collaboration with the Western team to help them manage their weekly social marketing
- source relevant content aligned to the strategy and the established flight plan
This is a great group of people and we’re so pleased to be working with them. We look forward to sharing the many successes that they are bound to achieve as they ‘up’ their already considerable game in social channels. We’ll keep you posted.