We make a big commitment to continuing education at thirdstream. The more we know, the better we can meet the needs of our clients’ emerging needs. That education comes in the form of weekly think-tanks and deep dives into industry research and trends. We also regularly attend conferences and courses that will help us stay ahead of the curve.
We recently sent Jeff Coomber, our UX Director to Seattle, Washington to take part in a week-long series of courses offered by Pragmatic Marketing.
Pragmatic Marketing is a product management methodology for the technology industry. The instructors who deliver the courses are considered thought-leaders in product management and marketing development.
Since 1993, the Pragmatic Marketing team has:
- trained more than 100,000 product management and marketing professionals at 7,000 companies on six continents
- been repeatedly honoured by Inc. magazine as one of the fastest-growing private companies in America (2000, 2007, 2008, 2009, 2011, 2012 and 2013)
- named by Comerica Bank as a Company to Watch
- led the product management and marketing groups at many of today’s leading technology companies
During his week with the Pragmatic Marketing team, Jeff took the following courses:
Foundations, which reinforced how important it is to understanding your market and to use that understanding to guide decisions, prioritize projects, uncover opportunities and drive results. A perfect fit with our personification philosophy.
Focus, which gave him insight into how to use market data to identify the best product strategies, build product plans, gain consensus among key stakeholders and use roadmaps to articulate the vision.
Build, to prioritize requirements based on the understood needs of the users and what they are trying to accomplish, improve the handoff between departments and build targeted solutions and innovative products. This course also focused on the value of implementing a universal approach, regardless of location or methodology (Waterfall, Agile, hybrid, etc.).
Jeff came away from the week with the Pragmatic Marketing team armed with practical, actionable ideas that dovetail with our own ‘outside-in’ client-centric approach. Jeff sums up his week like so:
“I really enjoyed the opportunity to learn and discuss product management theory and experience with other product managers. The course really helped bring an enhanced focus to solving problems for our clients and ensuring we provide the most value to them.”