Purchasing a GIC online through GICdirect.com just got easier for Canadian investors. On May 25th, 2016, the national deposit broker launched an enhanced online account opening process using our onboarding platform, cumulus.

GICdirect.com, headquartered in Victoria, B.C., is one of Canada’s biggest deposit brokers and does business with more than 30 banks, credit unions and trust companies across the country. With online and mobile expectations changing so dramatically among consumers, they wanted to offer the best possible online account opening experience for clients and prospective clients. 

Providing an excellent user experience was a primary goal for the GICdirect.com team. However, they also needed a solution that would improve internal efficiencies and address all online account opening compliance challenges. They found what they were looking for in cumulus. 

Joanna Ritchie, GICdirect.com’s Manager of Corporate Operations says, ‘We chose thirdstream because they know the financial services industry and they know how financial institutions work. We were impressed with thirdstream’s service and staff and cumulus, which we see as the most innovative origination platform in the industry. The combination of all of this will help us achieve our primary goal, which is to make it easy for our clients to complete our GIC application form online.’

‘Removing barriers to online engagement is one of the primary purposes of our onboarding platform’, says our CTO Keith Ginter. ‘Integrating cumulus with GICdirect.com’s purchasing process is an ideal fit. In addition, by introducing the intrinsically valuable efficiencies of our platform to the Broker channel, we recognize a unique opportunity to be part of transforming that industry.’

Our CEO Christian Clapton agrees. ‘The partnership between GICdirect.com and thirdstream is another great example of how cumulus can be leveraged by innovative financial companies to gain a competitive position in the market while providing new opportunities for growth. We look forward to all that the future holds for this new and exciting business relationship.’

^{About GICdirect.com Financial Services
GICdirect.com Financial Services Ltd. was founded in 1999 to provide higher guaranteed investment rates, through an easy online format for a wide range of conservative investment needs. GICdirect.com finds the highest available Guaranteed Investment Certificate (GIC) rates and provides a simple, safe and secure process for getting the best GIC rate with flexibility and deposit insurance coverage. GICdirect.com clients are able to implement a comprehensive cash management program that focuses on safety, convenience and a high rate of return for their guaranteed investments. GICdirect.com provide GICs for individual clients and corporate clients. To learn more, visit gicdirect.com.}