Member 3.0 is highly wired. Like his fellow Canadians, he’s an early adopter of technology and a world leader in time spent online (45 hours a month, almost double the global average). He is hyper-connected, very informed and has high expectations when it comes to what he can accomplish online.

Member 3.0 is illusive when it comes to segmentation and stereotypes. He could be a ‘she’. He could be 18 or 68. He could be a millionaire or working class. He could live in British Columbia or Newfoundland, be a lawyer, a farmer or a waiter. That’s because Member 3.0 can’t be defined by a specific age, income category or geographic region. Member 3.0 is more about behaviour than demographics.

Member 3.0 is an ‘I want it now’ kind of guy who is*:

• quick to adopt and apply new technologies to meet his needs (that includes banking)
• an information junkie
• mobile-first
• socially connected
• very open to the opinion of his social peers
• drawn to brands that make life easier online

When it comes to how your credit union can best connect with Member 3.0, Jim Marous suggests becoming a part of his digital ecosystem. He refers to this as a ‘pull as opposed to push environment, where banking develops products, services and content the customer seeks as opposed to being sold.’

A golden opportunity to become part of Member 3.0’s digital ecosystem is provided at two primary doors:

• the opening of an account online
• the request for a loan online

Come to our webinar on Wednesday, March 19th to learn more about how cumulus™ – our virtual account opening and member onboarding system – can help you tap into that opportunity and to build the brand loyalty that will attract Member 3.0 to your credit union.

Here are the webinar details:

Date
Wednesday, March 19th

Time
11 am MST; 1 pm EST

Who should join
Credit union leaders who are involved in operational efficiencies, member onboarding, staff training, branch operations and marketing.

How to register
sign up here

Sources:

Accenture. (2013). Say Hello to Customer 3.0. Retrieved from
www.accenture.com/au-en/industry/financial-services/Pages/insight-customer-30-how-banks-can-leverage-digital-media.aspx.

Marous, Jim. (2013). Is Your Bank Ready for Customer 3.0. Retrieved from jimmarous.blogspot.ca/2013/11/customer-30-how-banks-must-leverage-digital-mobile-media.html.

Canadian Internet Registration Authority. (2013). Canada Online. Retrieved from www.cira.ca/factbook/2013/canada-online.html.